POWAR STEAM

Pablo Zuloaga Betancourt

Award-winning Colombian Creative Director, university professor, and Audiovisual Producer, with a master’s degree in Design for Emergent Futures, based in Barcelona. With more than 15 years of experience creating ideas, campaigns, products, services, and innovations for brands and NGOs around the globe, I started my career in CityTV, a TV channel in Bogotá, Colombia, as a producer and content generator for different TV shows, then I switched to work in advertising at Mullen Lowe SSP3, where I started as a copywriter, and quickly became Creative Director for various local and global brands, and some of my work was awarded in the most important creativity festivals. In 2016, I moved to Guatemala to serve as General Creative Director for La Fábrica y Jotabequ, GREY Guatemala. After nearly four years in this position, I moved to Spain for graduate school and received a master’s degree in Design for Emergent Futures from The Institute of Advanced Architecture of Cataluña and ELISAVA School of Design and Engineering in Barcelona and a Fab Academy certificate from the MIT Center of Bits and Atoms, and their "Academy of How to make (almost) anything," in 2020. Now I have been living in Barcelona for the last few years doing consultancies in branding, communication strategy and creativity, and also doing lectures and workshops around innovation, digital fabrication, and the future of food and education, while I work in a methodology for teaching planet centered innovation.